What’s an Unsubscribe Link?
An unsubscribe link is a link within your email campaign / templates, often placed in the email footer, that allows recipients to cancel their subscription when they don’t want to receive any more emails from you.
Why using an Unsubscribe Link in your templates?
The law enforced by the Federal Trade Commission, clearly states that you must include an obvious way for subscribers to opt out of your commercial messages: Tell recipients how to opt out of receiving future email from you.
Unsubscribes are also necessary to:
- Keep a clean mailing list.
- Good sender reputation.
- High engagement rates.
How can you add it to your templates?