How Can We Help?

Handle “Incoming STOP texts” through triggers

You are here:
< All Topics

When leads send you an opt-out message such as STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT; adding them to your “do not contact” list is crucial to avoid further contact and potential legal issues. You can automatically handle those incoming STOP texts to set the lead as “do not contact” through Triggers.

Otherwise, recipients might mark your messages as spam or if they consistently ignore them, telephone carriers may flag your messages as spam and prevent them from reaching anyone’s phones.

Managing Opt-outs

Adding opted-out leads to your do not contact list is a simple process, but it’s important to make sure you’re doing it correctly.

  • First, provide an Unsubscribe link to your texts.
  • Create a trigger that adds the lead that opted out to the do not contact list.
  • Finally, regularly review and manage your do not contact list to keep you in compliance with anti-spam laws.

Setting a trigger to automatically add leads as “do not contact”

You can configure automatically marking a lead as “do not contact” and handle the incoming STOP texts through triggers:

  • Hit + Add Trigger

  • In the Trigger Event:
    • Choose “Incoming email or SMS
      • Presently, this feature is available for incoming texts only.
    • Set Body content matching to: “STOP | STOPALL | UNSUBSCRIBE | CANCEL | END | QUIT“. Add any other words that your leads use to ask for stopping.

    • Select the type of matching in the “Specify the type of matching“dropdown:
      • exact (only matches texts having exactly the same content)
      • word (matches all texts that contain the content anywhere in the body)
      • any (matches all texts that contain the content anywhere in the body and in any form, e.g., “test” would match “testing”)

    • This will match any incoming text with the defined content (not case insensitive) according to the type of matching you choose.
  • In the Trigger Action:
    • Set “Add all lead contacts to do not contact list

Handle incoming STOP texts/emails through triggers

    • Regarding the leads that that were added to the “do not contact” list, they do get included in the bulk sequence but their texts get blocked from our side so it doesn’t get actually sent.
      You can check them by clicking on the blocked leads count in ‘Bulk Sequences’ widget.
    • To honor your client’s opt-out request, you can send them an automated message.
    • Also, set “Break after Trigger executes” to YES / true so that no other triggers execute after this match on that Lead.
    • It’s good to give this trigger a high priority level (e.g. 100). This indicates which trigger should be processed first.


Table of Contents