Follow the below practices to increase your text deliverability and protect your reputation and avoid potentially having your account blocked and texts being marked as SPAM.
Practices that avoid your texts being marked as spam
Here are some common things you can do that reduce the chance that the carriers filters flag your texts as spam:
- Make sure you’re using opt-in lists (carriers use software to detect leaked / non-opt-in lists). In simple words, an opt-in list is a list of your customers who willingly give you permission to text them.
- Sender Identification: Ensure that your messages clearly identify who is sending the message.
- An opt-out language: Inform your recipients how they can opt-out of receiving any future emails: Ultimately, add an unsubscribe link to your emails. Basically, the initial message needs to include the following language: Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.
- Also, honor opt-out requests: send an automated reply through aNinja triggers.
- High key messaging metrics: A high delivery error rate. It indicates you may be attempting to contact numbers that are no longer in service, or are unreachable such as landlines; and/or external carrier filters are refusing to deliver your messages.
- Also, you can provide us with your business address; there is an additional verification process (A2P) that we can set up that helps reduce the chances of the carrier systems flagging your text as spam; as long as you follow the above. Reach us at firstname.lastname@example.org.
Review your text template content to adhere to the messaging policy:
- Include Sender identification
- And an opt-out language
- Also, try and use multi-step sequences to engage customers.
- Lastly, avoid anything that is illegal:
- Prescription Medication. Offers for prescription medication that cannot legally be sold over-the-counter are prohibited in the United States.
- Hate speech, harassment, exploitative, abusive, or any communications that originate from a hate group.
- Fraudulent messages.
- Malicious content, such as malware or viruses.
- Any content that is designed to intentionally evade filters.
Also, check out a few things you want to consider before sending out texts.
aNinja is forced to comply and temporarily block your text sending capability if it is being flagged as spammy by upstream carriers. Make sure to comply with all the above practices to avoid the carriers filters flagging your texts as spam.