Avoid texts being marked as SPAM

Follow the below practices to increase your text deliverability and protect your reputation and avoid potentially having your account blocked and texts being marked as SPAM.

Practices that avoid your texts being marked as spam

Here are some common things you can do that reduce the chance that the carriers filters flag your texts as spam:

  1. Make sure you’re using opt-in lists (carriers use software to detect leaked / non-opt-in lists).  In simple words, an opt-in list is a list of your customers who willingly give you permission to text them.
  2. Sender Identification: Ensure that your messages clearly identify who is sending the message.
  3.  An opt-out language: Inform your recipients how they can opt-out of receiving any future emails: Ultimately, add an unsubscribe link to your emails. Basically, the initial message needs to include the following language: Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.
  4. Also, honor opt-out requests: send an automated reply through aNinja triggers.
  5. High key messaging metrics: A high delivery error rate. It indicates you may be attempting to contact numbers that are no longer in service, or are unreachable such as landlines; and/or external carrier filters are refusing to deliver your messages.
  6. Also, you can provide us with your business address; there is an additional verification process (A2P) that we can set up that helps reduce the chances of the carrier systems flagging your text as spam; as long as you follow the above. Reach us at support@aninja.com.
Text Content

Review your text template content to adhere to the messaging policy:

    1. Include Sender identification
    2. And an opt-out language
    3. Also, try and use multi-step sequences to engage customers.
    4. Lastly, avoid anything that is illegal:
      • Prescription Medication. Offers for prescription medication that cannot legally be sold over-the-counter are prohibited in the United States.
      • Hate speech, harassment, exploitative, abusive, or any communications that originate from a hate group.
      • Fraudulent messages.
      • Malicious content, such as malware or viruses.
      • Any content that is designed to intentionally evade filters.

Also, check out a few things you want to consider before sending out texts.

aNinja is forced to comply and temporarily block your text sending capability if it is being flagged as spammy by upstream carriers. Make sure to comply with all the above practices to avoid the carriers filters flagging your texts as spam.

Troubles in sending Bulk Email Sequences

If you overpass the daily limit of your email provider, you will face troubles in sending bulk email sequences

The standard email sending limit is 2000 emails per day, based on your email provider.

Having troubles sending your bulk email sequences?

You might need to check the following:

Still unable to re-launch your bulk email sequences?

For a large number of daily emails, we highly recommend you process your run through our transactional email processor SendGrid. You can enable it directly from your aNinja account > Settings > Global Settings.

Or send us an email at support@aninja.com. We’re happy to assist you.

Unsubscribe Link

Adding an unsubscribe link in your templates allows the recipients to cancel their subscription when they don’t want to receive any more emails from you.

What’s an Unsubscribe Link?

It’s a link within your email campaign/templates, often placed in the email footer. It allows recipients to opt-out / cancel their subscription when they don’t want to receive any more emails from you.

Why use an Unsubscribe Link in your templates

The law enforced by the Federal Trade Commission, clearly states that you must include an obvious way for subscribers to opt-out of your commercial messages: Tell recipients how to opt-out of receiving future emails from you. Whether you’re sending a commercial or a transactional email, it’s safer to include a link that shows the recipient how to stop receiving your emails.

Unsubscribes are also necessary to:

  1. Keep a clean mailing list.
  2. Good sender reputation.
  3. High engagement rates, so spam filter doesn’t block your emails.

Learn how to avoid your emails being marked as spam.

Adding an Unsubscribe link to your templates

When a lead hits the unsubscribe link, the “do not contact” button in his lead view will be automatically toggled as ON; so that this lead does not receive your bulk sequences anymore. Additionally, the system automatically adds him to the “do not contact” list.

If the lead has multiple email accounts saved in his contacts in aNinja, all the email accounts and phone numbers will be toggled as do not contact.