Handling incoming STOP texts through triggers

Your leads might reply to your automations by texts such as STOP or Unsubscribe if they wish to stop receiving from you. You can automatically handle those incoming STOP texts to set the lead as “do not contact” through Triggers.

Setting a trigger to automatically mark leads as “do not contact”

You can configure automatically marking a lead as “do not contact” and handle the incoming STOP texts through triggers:

  • On the left sidebar, click on Automations > Triggers
  • Hit + Add Trigger
  • In the Trigger Event:
    • Choose “Incoming email or SMS
      • Presently, this feature is available for incoming texts only.
    • Set Body content matching to: “stop | unsubscribe” and any other text that your leads use to ask for stopping.
    • This will match any incoming text with content “stop” or “unsubscribe” (not case insensitive).
      Handle incoming STOP texts/emails through triggers
  • In the Trigger Action:
    – Set “Add all lead contacts to do not contact listHandle incoming STOP texts/emails through triggers

Also, set “Break after Trigger executes” to YES / true so that no other triggers execute after this match on that Lead.

It’s good to give this trigger a high priority level (e.g. 100). This indicates which trigger should be processed first.