Handling incoming STOP texts through triggers

Your leads might reply to your automations by texts such as STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT if they wish to stop receiving from you. You can automatically handle those incoming STOP texts to set the lead as “do not contact” through Triggers. You can also honor his opt-out request by sending him an automated message.

Setting a trigger to automatically mark leads as “do not contact”

You can configure automatically marking a lead as “do not contact” and handle the incoming STOP texts through triggers:

  • On the left sidebar, click on Automations > Triggers
  • Hit + Add Trigger
  • In the Trigger Event:
    • Choose “Incoming email or SMS
      • Presently, this feature is available for incoming texts only.
    • Set Body content matching to: “STOP | STOPALL | UNSUBSCRIBE | CANCEL | END | QUIT“. Add any other words that your leads use to ask for stopping.
    • This will match any incoming text with the above content  (not case insensitive).
      Handle incoming STOP texts/emails through triggers
  • In the Trigger Action:

– Set “Add all lead contacts to do not contact list

Handle incoming STOP texts/emails through triggers

– Also, to honor your client’s opt-out request, you can send him an automated message.

Also, set “Break after Trigger executes” to YES / true so that no other triggers execute after this match on that Lead.

It’s good to give this trigger a high priority level (e.g. 100). This indicates which trigger should be processed first.