Avoid emails being marked as SPAM

Learn how to avoid your emails being marked as SPAM. Follow the below practices to increase your email deliverability and protect your reputation.

Practices that avoid your emails being marked as spam

You surely want to ensure your email deliverability and protect your reputation. However, depending on the receiver’s settings, your legitimate messages can get marked as junk quite easily. It’s not a server or hosting issue, it’s just a common problem in the digital age.

Here are some common things you can do to help avoid spam filter flagging your emails:

  • When preparing your email template in aNinja, make sure it doesn’t have in the subject line or email body any of the following:
    • Crazy formatting
    • ALL CAPS
    • A lot of exclamation points !!!
    • Phishing phrases and trigger words like Fantastic deal, For free, Act now, don’t hesitate.
    • Also, avoid image-only messages.
  • Let the recipients know who you are and where you’re located: add a signature to your emails.
  • Inform your recipients how they can opt-out of receiving any future emails: add an unsubscribe link to your emails.
  • Honor opt-out requests: send an automated reply through aNinja triggers.
  • Use SendGrid to send a large number of email sequences through aNinja without limitations and without worrying about spam filters marking your messages as spam.
  • Test your email for SPAM Score
  • Ensure that you’re Compliant with the CAN-SPAM Act
  • Ask your clients to whitelist your domain.
  • Lastly, ensure your email authentication is enabled:
What are SPF, DKIM, and DMARC
  • SPF: Sender Policy Framework records allow domain owners to publish a list of IP addresses or subnets that are authorized to send emails on their behalf. Mainly, the goal is to reduce the amount of spam and fraud by making it much harder for malicious senders to disguise their identities.
  • DomainKeys Identified Mail (DKIM) standard is an email authentication technology that verifies a message was sent from a legitimate user of an email address. Basically, it’s a way to additionally sign your emails in a way that will allow the recipient’s server to check if the sender was really you or not.
  • Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email authentication method that allows you to protect your email domain from spoofing.

Make sure to comply with all the above practices to avoid the spam filters flagging your emails.

Test your email for spam score

To ensure the deliverability of your emails, aNinja recommends you test your email for spam score before sending it.sending email aninja

Sending emails

Sending emails whether from aNinja or from outside is an easy thing to do. You just fill in the recipient, type the content of the email or use a template, and hit send. It’s something that you do frequently on daily basis. And it is an efficient way to communicate with your leads. But did you ever think that the Spam filters would block your emails?

aNinja uses your email server to deliver your email. But how can you ensure the delivery of your emails without being caught by a spam filter?

Avoiding emails from being flagged as Spam

To help you avoid your emails being flagged as spam, make sure the content of your email or the template you’re using doesn’t have things like all caps or a lot of special and repeated characters in the subject or the email body.

While special characters can increase the open rate of your emails, they still can affect their delivery.

Testing your email for Spam score

To test your emails for spam score, use third-party email testing software like https://www.mail-tester.com/. This way, you ensure that your emails are going to be delivered to your prospects.