Avoid texts being marked as SPAM

Follow the below practices to increase your text deliverability and protect your reputation and avoid potentially having your account blocked and texts being marked as SPAM.

Practices that avoid your texts being marked as spam

Here are some common things you can do that reduce the chance that the carriers filters flag your texts as spam:

  1. Make sure you’re using opt-in lists (carriers use software to detect leaked / non-opt-in lists).  In simple words, an opt-in list is a list of your customers who willingly give you permission to text them.
  2. Sender Identification: Ensure that your messages clearly identify who is sending the message.
  3.  An opt-out language: Inform your recipients how they can opt-out of receiving any future emails: Ultimately, add an unsubscribe link to your emails. Basically, the initial message needs to include the following language: Reply STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.
  4. Also, honor opt-out requests: send an automated reply through aNinja triggers.
  5. High key messaging metrics: A high delivery error rate. It indicates you may be attempting to contact numbers that are no longer in service, or are unreachable such as landlines; and/or external carrier filters are refusing to deliver your messages.
  6. Also, you can provide us with your business address; there is an additional verification process (A2P) that we can set up that helps reduce the chances of the carrier systems flagging your text as spam; as long as you follow the above. Reach us at support@aninja.com.
Text Content

Review your text template content to adhere to the messaging policy:

    1. Include Sender identification
    2. And an opt-out language
    3. Also, try and use multi-step sequences to engage customers.
    4. Lastly, avoid anything that is illegal:
      • Prescription Medication. Offers for prescription medication that cannot legally be sold over-the-counter are prohibited in the United States.
      • Hate speech, harassment, exploitative, abusive, or any communications that originate from a hate group.
      • Fraudulent messages.
      • Malicious content, such as malware or viruses.
      • Any content that is designed to intentionally evade filters.

Also, check out a few things you want to consider before sending out texts.

aNinja is forced to comply and temporarily block your text sending capability if it is being flagged as spammy by upstream carriers. Make sure to comply with all the above practices to avoid the carriers filters flagging your texts as spam.

Avoid emails being marked as SPAM

Learn how to avoid your emails being marked as SPAM. Follow the below practices to increase your email deliverability and protect your reputation.

Practices that avoid your emails being marked as spam

You surely want to ensure your email deliverability and protect your reputation. However, depending on the receiver’s settings, your legitimate messages can get marked as junk quite easily. It’s not a server or hosting issue, it’s just a common problem in the digital age.

Here are some common things you can do to help avoid spam filter flagging your emails:

  • When preparing your email template in aNinja, make sure it doesn’t have in the subject line or email body any of the following:
    • Crazy formatting
    • ALL CAPS
    • A lot of exclamation points !!!
    • Phishing phrases and trigger words like Fantastic deal, For free, Act now, don’t hesitate.
    • Also, avoid image-only messages.
  • Let the recipients know who you are and where you’re located: add a signature to your emails.
  • Inform your recipients how they can opt-out of receiving any future emails: add an unsubscribe link to your emails.
  • Honor opt-out requests: send an automated reply through aNinja triggers.
  • Use SendGrid to send a large number of email sequences through aNinja without limitations and without worrying about spam filters marking your messages as spam.
  • Test your email for SPAM Score
  • Ensure that you’re Compliant with the CAN-SPAM Act
  • Ask your clients to whitelist your domain.
  • Lastly, ensure your email authentication is enabled:
What are SPF, DKIM, and DMARC
  • SPF: Sender Policy Framework records allow domain owners to publish a list of IP addresses or subnets that are authorized to send emails on their behalf. Mainly, the goal is to reduce the amount of spam and fraud by making it much harder for malicious senders to disguise their identities.
  • DomainKeys Identified Mail (DKIM) standard is an email authentication technology that verifies a message was sent from a legitimate user of an email address. Basically, it’s a way to additionally sign your emails in a way that will allow the recipient’s server to check if the sender was really you or not.
  • Domain-based Message Authentication, Reporting and Conformance (DMARC) is an email authentication method that allows you to protect your email domain from spoofing.

Make sure to comply with all the above practices to avoid the spam filters flagging your emails.

Text messages not going out

If your text messages are not going out, they might have been blocked by third-party telephony carriers. We recommend at least waiting a day before re-launching to allow for the queue to flush.

Reasons behind the text messages not going out

  • Our upstream telephony provider (Twilio) and third-party carriers that the texts get routed to, might be flagging your messages as Spam/Phising/ etc… displaying the following message:
    “Your message content was flagged as going against carrier guidelines.”
  • Also, your message could have been identified as spam or unwanted messaging by Twilio’s message filtering system due to people flagging it as spam. 
  • And/or the rate at which the messages are also being sent out.
  • It also could be that your text content could have triggered off this error.

Here are the things we recommend

Sometimes, aNinja is forced to comply and temporarily block your SMS sending capability until we add more remediation steps.

  1. Make sure you’re using opt-in lists (carriers use software to detect leaked / non-opt-in lists).  An opt-in list is a list of your customers who willingly give you permission to text them.
  2. Sender Identification: Ensure that your messages clearly identify who is sending the message
  3.  An opt-out language: The initial message that you send to an individual needs to include the following language: “Reply STOP to unsubscribe,” or the equivalent using another standard opt-out keyword, such as STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT.
  4. High key messaging metrics: A high delivery error rate, which indicates you may be attempting to contact numbers that are no longer in service, or are unreachable, such as landlines and/or external carrier filters are refusing to deliver your messages.
  5. Review your template content:
    1. To includes Sender identification
    2. And an opt-out language
    3. Try and use multi-step sequences to engage customers.
    4. Also, there are few things you want to consider before sending out texts.
  6. Lastly, you can provide us with your business address; there is an additional verification process (A2P) that we can set up that helps reduce the chances of being flagged by carrier systems as long as the above is being followed. Reach us at support@aninja.com.

SPAM risk caller ID

SPAM risk caller ID

Your customers might see calls from your number displayed as “SPAM likely” or “SPAM risk” or “SCAM likely” on their caller ID. While each phone carrier keeps a list of numbers they determine to be spam risks based on the history of the number; scam ID technologies might incorrectly mark your number.

What causes the SCAM/SPAM designation

Here are the most obvious reasons for designation:

  1. The volume of Outbound Calls Per Day Per Number
  2. Or, someone flagged a call from your number in that carrier’s app as spam
  3. Or, it could be your system didn’t correctly set the Outbound Caller ID number

What’s the back story

In response to the growing number of scam calls to mobile phones; many carriers have created tools to identify and block scam calls. Unfortunately, these tools aren’t perfect. And sometimes businesses may have their numbers incorrectly marked by scam ID technology, particularly when calling cell numbers.

Each carrier has a feature or app. And it is automatically enabled on mobile devices. So, when someone calls one of these devices, the carrier checks the number against its database of reported scam numbers. If the source matches a reported scam number, directly, the person being called sees a message that says “Scam Likely” alongside standard caller ID. 

However, the Scam Likely Caller ID features will sometimes mark legitimate calls incorrectly; because some people may report your number without answering the phone. If this happens enough, as a result, your number will be marked Scam Likely.

To reduce the chances that a scam ID flag your number, you want to register your number at Free Caller Registry.

Registering your number at Free Caller Registry

You can register your number at Free Caller Registry by following these links:

https://www.freecallerregistry.com/fcr/

This helps register/white-list your numbers with the major carriers. It also reduces the chances of them being flagged. Moreover, all numbers and information provided will be shared with all Carrier Spam Monitoring Partners.

Request to remove your number from the SPAM/SCAM designation

You can use the links or email addresses below to register legitimate numbers and also address any incorrect labeling or call blocking with other carriers:

AT&T:

https://hiyahelp.zendesk.com/hc/en-us/requests/new?ticket_form_id=824667

Sprint, Verizon, U.S. Cellular:

https://reportarobocall.com

Comcast, Charter, Cox, Altice, and other fixed line (VoIP) providers, email Nomorobo for call blocking services:

reports@nomorobo.com