Enabling SendGrid for your Transactional Emails

Enabling SendGrid for your Transactional Emails allows you to send a large number of email sequences through aNinja without limitations and without worrying about spam filters marking your messages as spam.

Learn how to avoid your emails being marked as spam.

Email Services

By default, all emails go through the users’ email service (e.g. Gmail, Outlook…) using Nylas APIs. This is not recommended for bulk emails because the user is limited to the maximum number of emails allowed by his email service.

So, to be able to send bulk emails without limitations, we highly recommend using SendGrid.

Enabling SendGrid

1- Sign in to SendGrid

Or Signup to SendGrid if you don’t already have an account

  • Make sure you sign-up for the Essentials plan in Sengrid for this to work.
2- Create a SendGrid API key

Make sure to save your SendGrid API key immediately, as it shows one time, and if you lost it, you can’t retrieve it.

3- Authenticate your domain in SendGrid
  • This means that you are showing your email provider that SendGrid has your permission to send emails on your behalf.
  • After that, your recipients will no longer see the “via sendgrid.net” message on your emails. Which shows that the emails are coming from you. So, it is less likely that your recipients mark your emails as spam.
  • This increases your reputation with the Email Service Providers. And it’s less likely that they filter your emails and not allow them to be delivered to your recipients. Which increases your deliverability.
  • Lastly, SendGrid automatically attaches an unsubscribe link to the emails sent through it.

Please follow this link to authenticate your domain => https://docs.sendgrid.com/ui/account-and-settings/how-to-set-up-domain-authentication

4- Enable the Event Webhook in SendGrid

You’ve reached a step where you need to enable the event webhook in SendGrid.

5- Enable SendGrid on aNinja web app

  • And enable the rule: “Enable SendGrid for single and bulk email sequences”

  • Lastly, enter the SendGrid API key (don’t forget to click on the refresh button next to the input)Enabling SendGrid for your Transactional Emails
  • Once you’ve enabled SendGrid on your aNinja web app, all single and bulk email sequences will start being sent through the SendGrid service.

Our support team is happy to assist you with any questions you may have. Just leave us an email at support@aninja.com

aNinja Templates

aNinja Templates including Text (SMS), Email, or Notes templates are available to easily re-use copy in different situations.

When replying or forwarding an email, if you select a template, it replaces the old communicated messages with the pre-defined text saved in the template.

Create a Text Template

  • On the left sidebar, click on the Automations icon
  • Choose Templates
    • Go ahead and click on the help (?) icon next to Templates. It will redirect you to a short youtube video to get an overview of the templates.
    • aNinja Templates
  • Select the Text tab
  • Choose Add Text Template
  • When typing your text, there’s a counter at the bottom that counts the characters that you’re adding to your text. The SMS industries consider every 160 characters as a segment. If you exceed 160 characters, the segment counter will automatically change to 2.  And you will be billed accordingly.
  • Add an Unsubscribe link 
  • Once you’ve saved your Text Template, you can re-use it on a Lead view, in Text Sequences, or in Triggers
  • Learn how to avoid your texts being marked as spam.

Create an Email Template

Create a Note Template

  • On the left sidebar, click on the Automations icon
  • Choose Templates
  • Select the Note tab
  • Choose Add Note Template
  • Once you’ve saved your Note Template, you can re-use it on a Lead view to speed-up adding Notes.

Some ideas for Note Templates include meeting minutes! 

Have any specific questions on aNinja Templates? Please send an email to our support team at suppot@aninja.com. We will happily assist you!

Transactional vs Non-Transactional Emails

While transactional and non-transactional emails have different goals and strategies, you still need to integrate both types. In this article, we show you the difference between the 2 types of emails and the risks involved. We also recommend using Sendgrid to ensure the deliverability of your messages.

Transactional vs Non-Transactional Emails

Transactional email

It is an email triggered based on your lead’s action with your business, and it’s sent programmatically.

It can be Purchase confirmation or receipt, Request for feedback, Identity verification, Unsubscribe link, Password reset, Account notifications, Account creation, Welcome email, etc…

Transactional vs non-transactional emails

Non-Transactional email

It’s about sending an email to communicate a promotional message (i.g. Promotions and sales, Newsletters) to a group of leads; with the intention to drive them towards an action you want them to make. The purpose is typically commercial.

However, non-transactional emails tend to have a much lower engagement rate. Which can impact deliverability. You don’t want this to slow down transactional emails or risk them landing in the spam folder. Learn how to avoid your emails being marked as spam.

You can send non-transactional emails through your email client who uses an SMTP relay or web API. But it’s preferable to use a comprehensive email marketing solution like SendGrid. SendGrid can help deliver your messages, no matter what kind of content you’re sending.