Toll-Free numbers verification

Toll-Free numbers verification is currently required in the US and Canada for best delivery. And users who don’t verify, risk being blocked or increasing filtering and daily limits on sending traffic.


All major carriers in the United States and in Canada designate Toll-Free numbers for business messaging use.

Recently, carriers have implemented daily sending limits for unverified toll-free numbers.

As a result, any traffic that exceeds the daily limit or gets filtered for spam will receive an Error 30032 response.

Although carrier filtering is still possible for messages sent from Toll-Free phone numbers; you can significantly reduce the likelihood of filtering if you comply with all rules and regulations, and follow best practices.

Carriers highly recommend verification for all numbers, regardless of volume.

Why verify Toll-Free numbers

Carriers require Toll-Free Messaging Verification as it reduces filtering risk on compliant traffic.

Lately, the enforcement for the 10/1/2022 deadline has changed from failing all Restricted Toll-Free traffic to failing traffic that exceed 2000 messages per day per number.

And, beginning April 1, 2023, these limits will drop to 500 daily / 1,000 weekly / 2,000 monthly. However, Pending Verification status will allow for higher volume limits (2,000 daily / 6,000 weekly / 10,000 monthly); and reduce the chance of filtering while waiting for final carrier approval.

So, Toll-Free Verification reduces the risk of filtering on your message traffic; assuming it is compliant with all applicable rules. Please keep in mind that the Toll-Free traffic verification process can take approximately 2-3 weeks for completion.

Required Information for Toll-Free Verification

  • Customer ID field from end-user

  • Business Name – text field

  • Corporate Website

  • Business Address (include street, city, state, and zip code)

  • Business Compliance Contact (first and last name, email address, phone number)

  • Expected Message Volume

  • Phone number(s) to be verified

  • Use Case Category

  • Description of the Use Case / Summary

  • Production (Sample) Message Content

  • Opt-in Workflow Description (Text – online, text to join, point of sale, etc.)

  • Opt-in Image URLs (URLs separated by semicolon)

  • Additional Supporting Details

  • ISV / Reseller (Highly Recommended)

Kindly forward the above information to so that we can proceed with submitting the verification request on your behalf. Please note that the processing time for the the Toll-Free numbers verification may take approximately 2-3 weeks.


Blocking a lead phone number

If you want to stop receiving calls from a lead, you can block their phone number in aNinja.

You can also block callers for solicitation and register your phone number in the National Do Not Call Registry.

In this article, we show you how to block a lead phone number in aNinja.

Blocking a lead phone number in aNinja

The lead phone numbers are located in the lead view, in the contacts section.

Click on the block icon next to the phone number you want to block. Then the block icon turns red.

To unblock a phone number, just click on the block icon to turn it back to black.

If the lead has multiple phone numbers, you might want to block them all.

Accessing the list of blocked phone numbers

In this view, you can:

  • Block and unblock a phone number
  • Filter the view by User
  • See all the phone numbers marked as “Blocked”
  • See the Date they were marked
  • And, the User who marked them

Blocking a phone number

To block a phone number, just type it in the box and click on Block.

Then the number is added to the list of all the blocked phone numbers and the block icon in the lead view turns to red.

Afterward, the lead calls are immediately hung up. You will be notified on the mobile app and in the Inbox.

Unblocking a phone number

To unblock a phone number, locate it in the list and click on the unblock button.

This automatically unblocks the phone number and turns the block icon in the lead view back to black.

Filtering the results

You can filter the results to appear by user if you are a user with Admin access.

Otherwise, the users can only see the phone numbers blocked by them.