Text/SMS Signature

When sending a text/SMS via aNinja, you would want to include a text signature at the bottom.

What’s a text signature

It is a powerful way to convey your professionalism to your readers and give them the information they need to contact you. It is placed at the bottom of each text, which helps leave a great impression and makes you stand out from your peers.

You want to consider the size/segmentation of the text when you include a text signature to avoid being overcharged.

Setting your text/SMS signature in aNinja

  • Login to your aNinja account.
  • Go to Settings > Phone Numbers

  • Click on the edit pen

text signature

  • Type in your signature

text signature

  • And hit Update
  • Now your signature will show at the bottom of each text you send via aNinja.

Things to consider before Bulk Texting

Bulk texting is an aNinja great tool that you use to nurture your leads and keep them updated with your latest campaigns, and offers, and send them reminders. Here are a few things to consider before bulk texting.

Things to consider before bulk texting

Here are some things you would want to consider before sending out your text blast.

  • Phone number

Before sending SMS in aNinja, you want to have a phone number saved in your aNinja account. Either you buy a new phone number from aNinja or you port your own.

  • Leads phone numbers

If possible, provide a mobile number in the lead’s primary contact in order for your text to be successfully delivered.

  • Text segmentation

When crafting your text template, you want to count the characters you’re adding to this text. A text is composed of 160 characters which is considered one segment. If your text exceeds 160 characters, it will be delivered to the recipients anyhow, but you will be overcharged for all the extra segments by your phone carrier.

  • Text limit per bulk/per user

According to your Billing plan (only for Advanced and Pro plans), each user can send 2000 SMS per bulk.

If you wish to increase your SMS limit, just reach support at support@aninja.com and they will bump it up for you, with a one-time charge of 15$ for every additional 1000 SMS per user.

Or, you might want to limit your bulk texts to 2000 SMS per bulk. To do so, you want to segment the contacts in the CSV file before you import it.

Understanding SMS Text Segments & Billing

Text messages (SMS) are composed of segments. A segment is 160 characters of text.

When you send a text with more than 160 characters, it is actually billed as multipled texts. These are technically called text segments. Effectively billing counts the number of text segments.

When you prepare a text template, or you’re about to send a text to a lead from the lead view, you might like to include emojis and special characters to give it a nice design. We’ve included a character counter so you monitor the length of your text template. Yet, it’s also important to understand how many texts you are billed for. There is a fixed character limit for one text (160 alphanumeric characters per SMS text segment). Emojis and special characters might be counted differentlyYou also might want to watch out for invisible characters.

 

What’s an SMS text segment or Segmentation

SMS industries count messages before sending them through your carrier. They count the number of characters that a text contains. Each segment is of 160 characters. But sometimes the character limit exceeds, and one text is converted into two. You’d end up with two messages on your bill.

Maximum Message Length with aNinja Messaging

The aNinja Programmable Messaging platform has a limit of 160 characters in a single incoming or outgoing message request. And that’s based on the text segmentation standard.

When you go over that, the system is automatically creating multiple text segments to send out your longer message.

Additional Considerations for Long SMS Messages

Although aNinja supports large message payloads for all Messaging channels including SMS; it is important to understand that some wireless carriers and devices may behave differently than others when receiving long SMS messages.

In addition, the length of an SMS, and which characters are present (e.g. emojis, signs, and symbols) will affect its price, based on segmentation.

Some things to consider
  • Try to keep your texts to a max of 160 characters to have a one-to-one mapping of texts sent to text segments billed.
  • Emojis count as multiple characters.
  • Eliminate smart quotes, signs, and symbols before sending messages.
  • If you’re using emojis or special characters, try to keep your SMS to 70 characters or below.
  • Count up the SMS text segments before you run a campaign instead of after. When preparing your text template, have a look at the segment/character counters included at the bottom of the text template. Counters are also available in the text feature in the lead view.
  • Also, check for invisible characters in your template if you pasted the template content from a word document or similar. The characters counter would then indicate e.g. 4 segments when the total number of characters is 270/160, representing 2 segments.
  • Host a file on your website or a file hosting service. Then add the link to download it in your text. (Instead of adding it in an MMS).
  • Lastly, check this article for more recommendations before texting

aNinja Custom Fields

aNinja Custom Fields allows you to add extra information to your lead’s contact. They can be created manually, or dynamically created via API-injected leads.

What is a Custom Field

Capture your unique business data by storing it in Custom fields. Basically, aNinja Custom fields allow you to augment your lead data with additional custom fields of different types.

Moreover, custom fields are searchable within the system and can be used to build smartlists and search for leads.

Types of Custom Fields:

Text – For text input
Link – For fields with any link/URL
Date – Date in YYYY-MM-DD format
Dropdown – Fields with multiple options dropdown

Steps to manually add a custom field

  • On the left sidebar, click on Settings
  • Go to Custom Fields
  • Here, click on Add Custom Field
  • Label the Custom Field and select the field under Type
  • And Hit Save

Editing a Custom Field

  • On the left sidebar, click on Settings
  • Go to Custom Fields
  • Click the edit pen next to the field name
  • Make the changes and hit Save

Deleting a Custom Field

  • On the left sidebar, click on Settings
  • Go to Custom Fields
  • Click the edit pen next to the field name
  • Click the recycle bin icon
  • And hit OK to delete

Adding a custom field in the contacts file / CSV file

When you’re preparing the contacts file, and before you import it to your aNinja account; save any additional information that you have on the leads as custom fields. Like “created date”, “source”, “platform”… Then map them to the aNinja custom fields.

Related articles:

Segmenting leads using Custom fields

Searching for leads using custom fields

 

Sending a text (SMS) via aNinja

Sending a text (SMS) via aNinja is a way to communicate with your leads and nurture them with your campaigns.

What’s an SMS

SMS (Short Message Service) is a text message that can contain up to 160 alphanumeric characters for every segment.

From a business’s perspective, there are hundreds of potential use cases for text message marketing including sales reminders, discounts and special offers, emergency alerts, and more.

The most effective business text messages are timely, informative, compelling, and easy to understand.

While SMS was built to send short messages, MMS focuses on sending multimedia messages.

Sending a text (SMS) via aNinja

  • When on the lead view, click on Text from the toolbar
  • Your phone number is automatically injected next to “From”.
    • If you’re an Admin user, from the dropdown, you can choose the phone number you want to send the text through.
  • The primary phone number is also automatically injected next to “To”.
  • You can either select an available template
    • The content of the template will be injected into the body section.
  • Or you can manually type the message in the body section.
  • Before you send your text, you want to make sure that it does not exceeds 160 characters, to avoid being billed for more messages.
  • Check the counters under the SMS body. When you go over 160 characters, the characters counter turns red, and the segment counter increases by 1.
  • Click Send to send your text immediately,
  • Or click on the arrow next to send to schedule your text to send at a later date and time.

Text Segmentation / Message Length

  • Maximum Message Length with aNinja Messaging
    The aNinja Programmable Messaging platform has a limit of 160 characters in a single incoming or outgoing message request.
  • Additional Considerations for Long SMS Messages
    Although aNinja supports large message payloads for all Messaging channels including SMS; it is important to understand that some wireless carriers and devices may behave differently than others when receiving long SMS messages. In addition, the length of an SMS, and which characters are present will affect its price, because of a concept called segmentation.

    • What’s a text segment or Segmentation? SMS industries count messages before sending them through your carrier. They count the number of characters that a text contains. Each segment is of 160 characters. If your text contains more characters, you’d end up with two messages on your bill.

Need help in sending a text (SMS) via aNinja? Leave us an email at support@aninja.com. And, we will happily assist you!