Basic aNinja terms

Here’s a simple explanation of the basic terms and keywords that we use in aNinja. After all, we want you to get the correct meaning of the words we use.

Know what aNinja terms stand for

All around aNinja, and in the knowledge base articles you encounter keywords. And it’s very important for you to know what they stand for. We divided these keywords into 4 sections:

  • Automations: These are Templates, Sequences, and Triggers.  You automate them to be launched automatically at a certain event without your intervention.
  • aNinja Forms: These are the contact forms that you create on aNinja. When you embed them on your website, they collect leads. And automatically the system injects them into your account.
  • Dashboard: It is a set of widgets that give you a quick overview and deep view into your aNinja system.
  • Widget: It’s a graphical display. Precisely, it brings you the report on the workflow of your latest activities and interactions that you make in aNinja.
  • Chatbot: It’s a computer program that can be embedded on your website. It simulates human conversation through text chat. Therefore, aNinja Chatbot answers your website visitors’ simple questions. Moreover, you can customize the questions in the Chatbot Playbook.
  • Chatbot Playbook: It determines how the chatbot answers the user’s questions. More precisely, it’s an automated message workflow that runs on simple logic in order to help the users get the answers they need.
The Lead related
  • Custom Fields: These are info that you can add to the lead. Therefore, it augments the lead data (creation time, payment plan, phone number, platform, tenant code, and much more…).
  • Lead activities: These are basically the activities that you perform on a certain lead:
    • Tasks, Assigning lead, Opportunities, Custom Fields, Email and Texts sequences, Merging, and Deleting.
  • Lead interactions: These are the interactions that you perform on a certain lead:
    • Emails, Texts, Calls, and Notes.
  • Lead View: It is where you can see all activities and interactions that you made with a lead.
  • Leads View: It’s where you can see all the leads you have in your account. Or the result of a Smartlist or a search typed in the top navigation bar.
  • Workflow: It consists of a series of sequential steps that allows you to monitor the lead/customer’s progress in the pipeline.
System search
  • Smartlist: or Smart View. Simply, it is a list of leads that the system pulls from your CRM following criteria specified in a query.
  • Query: It’s the essential component for building a Smartlist. Precisely, it’s a specific request for lead retrieval among your CRM.
aNinja Keys & codes

Have any specific questions about the aNinja terms? Please leave us an email at We’re more than happy to offer you clarifications.

Adding aNinja Chatbot to your Website

Before adding aNinja Chatbot to your Website, you want to create the playbook steps in your install and find the embed code.

Adding aNinja Chatbot embed code to your Website

  • Find your aNinja Chatbot embed codeAdding aNinja Chatbot to your Website
  • Add the Javascript embed code to your website for the aNinja chatbot to start loading on the page.
  • This Javascript snippet will automatically load the chatbot widget onto your site when your website pages load.

Where to add the Chatbot embed code

  • Typically you want to add this code in the HTML section before the closing body tag of your HTML code or layout.
  • If you’re not familiar with basic HTML at all, feel free to contact us for additional support at

WordPress website

Additionally, you can also look at the Websites-specific information:

WordPress Websites

Wix Websites

Squarespace Websites

What’s next

  • Once you’ve successfully added the chatbot embed code script to your website, your defined chatbot playbook should start loading on page visits!
  • You’ll also be able to see stats on how the chatbot is performing in your aNinja install.

Why is the Chatbot message popping-up on the first visit only

The chatbot pop-up gets triggered only for the first user visit to your site. It doesn’t automatically re-pop up on their subsequent visits, mainly because it gets annoying for repeat users. However, they can see that it’s in the bottom right section.

If you wish, we can customize this option for you.

Contact aNinja Support

You can contact aNinja support, from the Chatbot / Chat icon, or from the Help icon on your aNinja app. You can always reach aNinja support team by email:

Contact Support using Chatbot

  • Simply click on the Chat Icon at bottom right of you aNinja app.
  • Type your message and hit enter.
  • Chatbot can answer few simple questions. If a support agent is available, he can join the conversation. If not, a ticket with your request will be opened and a support agent will reach you within 24 hours.

Contact Support using the Help icon

  • On the left sidebar, click on the Help icon ( ? )Contact aNinja Support
  • Fill the fields to open a ticket with your question.
    • Choose the type of your question.
    • Fill the subject of the ticket (required field).
    • Fill the description of the problem (required field).
  • Click open ticket
  • A ticket with your question will be created in our ticketing system.
  • Our agents will contact you within 24 hours.

Contact aNinja Support by email

  • You can always send us your questions by email to
  • Our agents will contact you within 24 hours.